My work
Seven years working at the intersection of product, data and market. I collaborate with Product, Engineering, Design and Data teams taking real ownership at every stage. I enjoy fast-moving, tech-driven environments where there's always room to learn and grow. Solving problems is at the heart of what a PMM does, and being resourceful and self-driven is my passion.
I define how the product is presented in each market and for each audience, identify gaps versus competitors and craft the message that actually connects with users.
End-to-end GTM for product launches and feature releases, coordinating teams from brief to post-launch. ↓45% CAC · ↑35% sales in first two months.
Full-funnel competitive analysis: mystery purchases, positioning analysis and battlecards. ↑35% product acquisition after repositioning in LatAm.
Pricing and packaging adjustments by product and market, balancing profitability with competitive positioning. ↑28% product profitability in one month.
Uncovering unmet customer needs through user complaint analysis. ↓70% purchase hesitation in South Korea in one month.
Creating and adapting marketing assets for markets all over the world — with genuine cultural sensitivity, not just translation. Landing pages, UX/UI and product materials tailored to each audience.
Professional summary
Senior Product Marketing Manager with over 7 years in digital marketing and growth, specialised in launching and positioning digital B2C products across international markets.
Experienced in working cross-functionally to drive conversion and profitability in global markets. Particularly at home in travel tech, SaaS and digital-first companies with a focus on international growth.
I work with small businesses and projects that want to scale digitally — from building your website to designing a full marketing strategy.